In December of last year, we made the last minute decision to do a year-end fundraising campaign for the very new organization that is Creating the Future. In the spirit of transparent engagement, we promised to share what would normally be kept secret – everything we learned from that campaign. That is what this post… Continue Reading
Category Archives: Fundraising
There’s Plenty of Money, So Start Some Good.
“Money is a limited resource. We can’t fund everyone.” Those few words encompass the most insidious assumption at the heart of competitive grant-making and competitive fundraising. The “reality” created by that assumption is the source of all the fear and the overwhelming sense of scarcity that undergird this work, everywhere around the world. For years… Continue Reading
Analysis and Learning: When “Failure” is Success
The first-ever, last-minute, Creating the Future year-end appeal is now officially over. Yes, if you still want to give, your funds will be hugely appreciated. But we have stopped the fireworks, the tweeting, the videos, the letters. We have declared victory, with just $1,000 in the bank from this campaign. No, that is nowhere close… Continue Reading