In the lead-up to the holiday-giving season, a reporter asked me about using guerilla tactics to cut through the noise in social media. He assumed the only reason change groups would use social media is for fundraising, and so he asked what “guerilla tactics” I would recommend.
His assumptions didn’t prepare him for what I told him. (And not surprisingly he didn’t print what I told him. I’ll bet you can guess what he DID print, though…)
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