On August 1, I will go into hiding for a month, to bring my next book into the world. And while I am frantically wrapping up projects to be ready for that date, I am realizing my subconscious is already happily in writing mode.
That became clear this morning, as I was reading a popular business book by a popular business author. Given the buzz, I had been excited to read the book, and so I dove in with gusto.
I read 20 pages, 30 pages – and at about page 40, my mind began to wander. I looked through the table of contents, skimmed the rest of the book, and by the time my morning-reading-time-at-Crave was over, I had gotten everything I was going to get out of that book.
That is sadly not unusual. I have read dozens of business and “nonprofit” books. And more often than not, I do just what I did this morning – read in a little way, get the gist, skim the rest, and never go back to it again.
But it was the thought that came after I shut the book that was indeed unusual:
I am about to start writing a pretty monumental book.
I don’t want people to do with my book what I do with most business books.
So what is it, then, that turns a “standard business book” into a page-turner?
As I go back through the books I have loved, seeking the answer, it would be really helpful to hear your own thoughts.
Is there a business / nonprofit book you have loved – that you didn’t want to put down, and were perhaps even sad when it was over?
And if so, what was it about that book that turned it from a “business book” to a “page turner?”
Photo credit: A seriously small percentage of the books in my house.