What’s in a name? A whole lot!
We have been talking for a while about a name change at the Community-Driven Institute. If you’ve read the posts that describe the Institute’s vision, its accomplishments towards that vision, its goals for the coming 2 years, you know that the name “Community-Driven Institute” just doesn’t cut it.
First, it’s confusing. What does it mean exactly? From the name, would people know the results we are trying to achieve, or for whom? Not so much.
Second, it doesn’t come close to describing the powerful work we are doing, the impacts we are seeing, the difference we are making. When you’re making the kind of difference we are already making, you want to shout it from the rooftops! The name doesn’t do that, not by a long shot.
As you will see in the links above, one of our big goals for the next few years is to walk the talk of engaged transparency. And so we are coming to you, the people who are affected by our work – those who are are inspired by and who inspire our work.
We’re not yet asking for a name, although if you have ideas, please share them (as Bill Krauss did here).
For now, we are pondering the precursor questions. What should we consider when choosing a new name? What questions should we be asking?
Brainstorming names is easy. Figuring out the parameters for making the decision – that’s where the power lies!
As I’ve mentioned previously, Zach Braiker suggested our name should represent the outcomes for which we would want to be renowned. The difference we are making and intend to make. The outcomes we want people to expect from our work.
So then, when you think of our work – when you think of a class you may have taken with us, or this blog, or a speech you heard me give or a book or article you’ve read – what resonates? What difference has the Community-Driven Institute made in your life? In your client’s lives? Your organization’s life? Your community’s life?
What makes you want to learn more from us? What keeps you coming back, subscribing, asking for more?
And what other questions should we be asking (and answering) as we take this exciting step?
Photo credit: Wikimedia Commons Public Domain